business technology customer experience retail

The In-Store Experience Goes Digital

Unified Communications
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Summary

What if you could seamlessly bring the richness of an online/mobile experience in-store while retaining the unique aspects of an in-store purchase such as the personal touch, the convenience and the ability to touch/feel the product? Krishnan Rajaram

Rajaram asks an extremely important question, one that all retail businesses need to consider. And all businesses should answer yes to it. This means you have to find ways to elevate your in-store experience. And the best way to do this is through tech.

Are you ready to make your in-store experience a digital one? If so keep reading. Rajaram discusses this further in his article on Avanade.

Who Should Read This Article

Any retailer who wants to constantly grow and improve their experience needs to check out this article.

What You Will Learn

Rajaram shares 3 ways businesses can work to elevate their customer experience. These include:

  • Embedding analytics into your business processes
  • Using in store locators and virtual assistants
  • Making your digital displays more intelligent

Take Away

In today’s digital age, customers won’t settle for anything less than a great in-store experience. Finding ways to use tech to elevate your store is the easiest way to ensure every customer leaves happy.